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Office catering and the trend favoured by a great many customers
Today, more and more offices are expanding, so demand for office meals is rising every day. That is why the office catering business is becoming 'fertile ground' in which many people want to invest for profit. However, operating and supplying meals in large quantities is no simple matter, and it carries many risks if you do not research and prepare carefully. If you are planning to start a business of this kind, do not skip the information STAVI shares below!
STAVI's standard-compliant office catering with a rich, nutritious menu
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Office catering – A market rich in potential
1: High consumer demand
Most office workers today, unless their company cooks meals on site, need to order food or go out to eat. A few of them may prepare their lunch the night before or early in the morning, but this is also quite time-consuming. Most of them are busy people who prioritise convenient, quick meals that do not take much time so they can make the most of their lunch break. That is why office meal and meal delivery businesses are booming like a trend, thanks to a growing customer base.
2: Few standout brands yet
Today many budget eateries and office lunch outlets have sprung up, but very few are standout brands with a proper closed-loop process. Office workers mainly order lunch through fast delivery platforms or from small eateries. Sometimes eating is just a matter of getting through the meal, without complete peace of mind about service quality, and many people worry about which place to choose to ensure hygiene. Recently, customers have become less concerned about price and prioritise health instead, so they will choose branded, clean and tasty providers even if the price is higher.
Nutritious, affordable STAVI office catering
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3: Brands have not yet focused on service
Office workers in the provinces, and especially in large cities, have average incomes of upper-middle level or higher. They are therefore quite generous in spending on food services and expect good service in return. In reality, however, not many office catering brands have met this expectation yet.
The above are the reasons why the office catering business is currently a potential-rich, attractive market that draws investment. If you want to try your hand in this line of business, you need to observe and make an objective assessment. For example, how many offices are there in the area where you plan to operate, has this service developed there yet, what is the average income, is the food supply plentiful, and so on. In addition, you also need to consider whether your prices and delivery service can meet demand compared with other providers. Once you have researched the market thoroughly and understood your competitors' strengths and weaknesses, you will find it easy to attract and retain customers.
Things to note when running an office catering business
1. Build a specific business plan
As in any line of business, when you decide to invest you need a clear plan: will you operate on a small, medium or large scale, and where will you rent business premises? Besides that, you also have to plan for hiring staff, preparing equipment and setting up the outlet, and so on. You should therefore draw up a checklist of items to prepare and tick off each one as it is completed so nothing is missed. This also gives you specific figures so you can spend as effectively as possible.
Office workers are knowledgeable people, so their expectations for food and their concern for health are quite high. For them, the criteria for choosing an eatery are based on how tasty the food is, food safety and hygiene, and fast service. So whether you choose to run a physical outlet or sell online via social media platforms, a website and so on, you must meet essential requirements such as on-time delivery, clean packaging, food that is still hot and fresh, a professional delivery attitude, and so on. These will be the key points that keep customers coming back to your brand.
2. Identify your target customers
The main target customers for this business are office workers, but there will also be other groups who want to order meals from your outlet. You therefore need an overall assessment of the number of users so as to have a specific strategy suited to different food segments. At what price point do you want to offer office meals?
- 20K office meals are meals for people on low incomes.
- 30K office meals are meals for people on middle incomes.
- 40K office meals are meals for people on high incomes
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Delicious STAVI 30K office lunch
Then draw up menus suited to each group to meet a wide range of needs. In addition, you need to review and weigh up premises rental, food prices, transport costs and so on to set an appropriate price. Avoid leaving customers dissatisfied with the price and the quality of the food.
3. Ensure ingredient quality
Food safety and hygiene is always the most important factor for running a successful office catering business and retaining customers. When you start operating a kitchen, you first need to find suppliers that guarantee quality at reasonable prices.
Food suppliers must hold full business licences and source from reputable suppliers. You should find around 4-5 suppliers so you can compare and assess prices and their ability to meet demand. While operating a kitchen, many problems will arise from food, such as spoilage, non-conformance with specifications, late deliveries, microbial contamination and so on, which can cause unwanted consequences. Incoming food is therefore a very important stage and must be checked carefully.
4. Make use of online sales channels
Today, as the 4.0 era continues to develop, besides traditional business at physical outlets you can also develop an online business through social platforms to increase your customer base and boost revenue.
You can build a sales website or social media channels such as a Facebook Fanpage, Instagram, a website and so on to promote your brand, images of your dishes, your service capability profile, your eatery's services and so on. However, these channels need to be built systematically and the dishes arranged in order so that customers can choose easily.
This is also a tool that helps office workers order online quickly and conveniently when they are busy or reluctant to go out because of the weather. Note that you need daily photos of the food menu, and the dishes must be varied, not repetitive, and true to reality so customers can order with confidence; avoid using photos from other places. In addition, your name, logo, names of dishes and drinks, main colours and so on must be clear so customers can easily distinguish your brand from others.
For the delivery service, packaging must meet standards, deliveries must be on time, and there must be insulated containers so the meal is still warm and hot when it reaches the customer. Whether on weekdays or holidays, rain or shine, the outlet's professionalism and reputation must be maintained.
5. Customer incentives
Office workers tend to order together to save on delivery fees and to enjoy eating in a group, so they usually place large orders at the same time. Understanding this, the outlet should run promotions to boost purchasing power, with incentives for large orders such as free drinks or desserts, so customers feel more delighted. This can be applied daily and especially during holidays to attract more customers.
Running an office catering business is not only a rather interesting idea full of potential; it is also an opportunity to try your hand in an industry that is attracting a lot of interest today. However, to do business effectively you should prepare thoroughly and spend time researching the relevant issues to better understand your line of business. We wish you success!
Also, refer to the sections above right away to make it easier to operate this office catering model!
STAVI: A reputable, high-quality specialist office catering provider
Sao Viet Nam Production Trading Service Co., Ltd. (STAVI) was established in 2015, and with nearly 10 years of building and development Stavi has risen to become one of the leading providers of industrial catering and office meals in northern Vietnam. Every day Stavi supplies more than 20,000 CLEAN – DELICIOUS - SAFE - QUALITY meals to partners across the provinces and cities of the North, not to mention partners in central and southern Vietnam.
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Stavi office meals: reputable, leading quality in Vietnam
With systematic, professional working processes and a receptive attitude, constantly improving service quality, Stavi has won over and retained the most demanding partners from Japan, the United States, Taiwan, China, South Korea and more. Today, Stavi serves a wide range of customer needs, from cooking in the customer's kitchen to meal delivery on site. Each customer has a suitable menu bank built for them, with an appropriate nutritional regime according to their industry and gender.
Stavi is proud to hold full certification under the international Food Safety Management System standard ISO 22000:2008, with a good food safety and hygiene management system, ensuring safe, quality food.
- Input ingredients of clear origin from reputable suppliers, strictly vetted
- Equipment and preparation processes following the one-way kitchen model, with a management team monitoring daily, certified for food safety and hygiene.
- An experienced team of staff providing professional service, properly trained and having completed all courses on their profession, food safety and hygiene, fire prevention, service skills and customer communication.
Today, Stavi is one of the few office catering providers that guarantees quality, holds full food safety and hygiene certificates, and insures all its meals. All meals are cooked by skilled chefs, delivering office meals that are fully nutritious and suited to every palate. Stavi supplies office meals in large quantities, up to thousands of meals per day.
If you need reputable office meals with the capacity to serve large volumes, from a few hundred to thousands of meals, or to set up a kitchen system, contact us on hotline 0917325858 or visit our website https://stavi.com.vn/ for specific advice and to use our services in the best way. We guarantee to bring you the best service.
